Hustle & Heart

Hustle & Heart is a new pop-up shop with a difference, showcasing an eclectic range of locally-made ethical and indie brands under the one roof.

The gift shop is a social enterprise run by students from Youth Inc. and uses vacant retail space at the front of the school (110 Hindley St).

Hustle & Heart’s catchphrase is “gifts and goodies for those who dare to care” and the range includes prints, jewellery, homewares, stickers, fashion, zines, skincare and accessories.

Project lead Nia Lewis says the shop is the result of a Youth Inc. Impact Project which posed the question, “How can business be a force for good in the world?”.

“The students only had five weeks to pull it all together. We presented the challenge to them and they really took to it and built partnerships with stockists, came up with a store concept and shop design, sourced furniture and helped set up a point of sale system,” she says.

Nia and the Youth Inc. learning team recently took the students on a research trip to Melbourne to see other social enterprises and meet changemakers.

“It was a positive experience and it did what we aimed to do and they left really inspired about what they can achieve at Hustle & Heart,” she says.

Nia says the shop’s name summarises everything it is about.


“The ‘hustle’ is about enterprise, resilience, staying positive, pushing forwards and this is really part of the Chapley family story,” she says.

“Mr Nick has also been inspiring to us with his philosophy that strength is not in how powerful your punch is but if you can pick up someone if they’re down…that’s the heart bit.

“Our key goal is to have a benefit mindset, be thoughtful, be enterprising and be impactful so you can benefit not just yourself but others on a collective level.”

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