Flower Power

The creative bunch at Flowerbar Frewville and Pasadena believe flowers should be an affordable part of everyday shopping and not just reserved for special occasions.

The abundant, colourful shops, inspired by small European flower boutiques, overflow with freshly-cut blooms, plants, floral arrangements and locally-made giftware.

Julie Smith and Jenene Franklin run Flowerbar Frewville while Tessa Dominy heads up the Pasadena shop.

“We were never meant to be a traditional florist where you only buy flowers for birthdays once a year,” Julie says.

“We don’t deliver, we’re not a florist, we’re more about grab and go so you can pick up a bunch of flowers every time you’re getting your groceries.”

Tessa agrees: “We sell beautiful fresh flowers which are for your home, for taking to a friend or to enjoy yourself. We sell at market prices so we go through a lot of flowers,” she says.

Jenene and Julie

“My team are not all trained florists but they’re beautiful people who smile, enjoy their lives, have a creative approach and make this somewhere people want to shop because it’s such a nice environment.”

Jenene, who has a background in floristry, says flowers are sourced from local growers in Longwood and Balhannah in the Adelaide Hills and Angle Vale, supplemented by some varieties from interstate not available in SA.

Both Flowerbars offer a calm oasis amid the greenery where you can enjoy a coffee, T Bar tea and handmade cakes from Sweet Lola.


One of Flowerbar’s favourite local growers is Olly’s Farm at Longwood in the Adelaide Hills which is home to an array of native flowers from proteas to blue gum.

Blue gum is available year round and makes a perfect decoration on its own, mixed with flowers or even as a table runner. Jeremy from Olly’s Farm says their gum is lush and long lasting and available in a few varieties.


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