Issue #1

WELCOME THE VERY FIRST EDITION OF LOCALE! IF YOU ARE A REGULAR AT ONE OF ADELAIDE’S FINEST SUPERMARKETS AT FREWVILLE OR PASADENA, YOU WILL ALREADY KNOW THAT WE WANT YOUR VISIT TO BE THE MOST REWARDING EXPERIENCE POSSIBLE.

Locale is designed to let you in on some of the stories behind our people, our products, our inspiration. The dictionary definition of Locale is: an area or place, especially one where something special happens.

We aim to make a visit to our store more than just a shopping trip. Communities need common spaces to come together, communicate, eat or just observe others. We want you to feel at home here meeting friends, reading the papers, having a coffee or even a long lunch as well as picking up some quality supplies to share with your family at home.


We hope you enjoy finding out about where our family business began and how we want to grow with our community.

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